WTF is Haro = Help A Reporter Out

The Boring Basics of HARO (and Friends)

HARO — short for Help A Reporter Out — is a platform where journalists post quote requests for upcoming stories. You (or your brand/agency/client) respond, hoping to be featured and score that all-important backlink. It’s not just HARO anymore. We also monitor Featured, Qwoted, Terkel, and other media-request platforms to cast a wider net.

What Haro Helpers Does (So You Don’t Have To)

We scan, sort, and pitch — fast and with precision. You give us a few details (who you are, what you do), and we:

Handpick only the most relevant requests
Write punchy, tailored responses that sound like you
Submit and follow up, no missed deadlines, no guesswork

Our team’s a blend of seasoned writers, ex-journos, and niche specialists. Whether you’re in SaaS, law, fitness, health, finance — we’ve likely gotten links in your field and can do it again.

TL;DR: Haro Helpers = a done-for-you, press-getting machine.

👉 See FAQ or view pricing

🤔 Why Not Just Do It Yourself?

You can. Many try. But they quickly realise HARO and co. aren't as simple as it seems and speed matters as journalists don't wait. If you:

Don’t have time
Don’t know what a good pitch looks like
Keep getting ignored...

...then we can help. Or train your team. Or ghostwrite it while you nap.

Not ready to hire us? I still drop tips regularly on our socials or will reply to any friendly email. We’re called Haro Helpers for a reason 😉

FAQ's / Frequently Asked Questions

What is HARO?

Help A Reporter Out. It is a media request service where journalists ask for expert input and sources pitch answers for potential inclusion and attribution in published pieces.

Does the platform guarantee a minimum DR/DA?

No. Specific DR or DA cannot be guaranteed because opportunities vary by publisher and niche. We filter by quality and relevance. Typical placements often fall in the DR or DA 50 to 70 range, but it varies.

Are they all follow links?

About 90 percent are follow. Nofollow links still add value for diversity and trust. We aim for a balanced, natural profile.

Will they all be from different domains?

Not always. Two links from the same domain can happen if we pitch a second query days or weeks later, since the first link may not surface for 3 to 6 weeks. We never skip fresh opportunities because of that delay. We only ever bill once per domain, and syndicated links are always free.

What is the TAT on the links?

Usually 6 to 12 weeks depending on niche and publication schedules. First links can take a few weeks, then momentum builds and placements arrive more steadily.

How topically relevant are the sites?

We prioritise topical relevance. Some niches have fewer callouts, so we also pitch closely aligned business and industry outlets when appropriate.

Will I get to approve the pitches before they are sent?

No. To hit deadlines we do not send pitches for approval. We align with you on voice, angles, and guardrails, and every pitch is tailored to your expertise.

Do I have to respond to journalists directly?

No. We handle the entire process: researching, writing, submitting, and following up, so you do not need to lift a finger.

Can I choose what sites I get links from?

You cannot pre select specific sites. Journalists decide which sources to feature. We filter opportunities by your goals and quality criteria like DR or DA and relevance.

What happens if I don’t get any links?

We provide a clear refund or replacement policy if a link quota is not met within the agreed timeframe.

Do I get to see the live links?

Yes. Every link we secure is reported in full, including anchor text, live URL, and domain metrics.

Do you offer white label for agencies?

Yes. We can run fully white label under your brand with branded senders or inboxes, neutral on behalf of language, your reporting templates, and NDAs. Delivery can be per link or monthly.

Can I see samples or case studies before signing?

Yes. We share recent and relevant placements for your niche plus anonymised case snapshots. You will see live articles, the pitch angle, and basic metrics at time of placement.

Do journalists always include a backlink with the quote?

Not always. We pitch from an almost decade long, hand built database of about 20k outlets and journalists, earned first hand through wins and burns with reporters. Lies, links and liabilities can be an unfortunate thruple, so every entry lives on our hitlist, shitlist, or blacklist. When we pitch known linkers we see roughly a 90 percent link with quote rate. New or untested publishers are trialled, logged, and parked on the naughty step if they skip the link, and they only come off after consistent linking.

Which publishers or practices do you avoid?

We avoid PBNs, link farms, pay to post lists, spun or AI junk sites, irrelevant directories, and networks that sell placements. We prioritise real editorial teams, topical relevance, stable traffic, and healthy link profiles.

Which platforms do you pitch on besides HARO?

Alongside HARO we cover Help a B2B Writer, HERO or Save Our Sources, JournoRequest, SourceBottle, Qwoted, Featured, ProfNet, Response Source and other vetted journalist callout lists that we have proven deliver ROI.

Can’t see the answer you are looking for? Click here