HARO – the catchy, yet mostly unknown (hey that’s why you’re on this page) abbreviation for Help A Reporter Out.
It’s a platform that connects journalists, content writers and freelancers with potential expert sources for their query.
It enables brands, pr agencies and website owners to offer their expert & topical insights on the request, with the aim to get featured – with the chance of that all-important backlink.
It eradicates the need to search for articles relating to your or your client’s expertise, where the requests come to your inbox, Mon-Fri, 3 times a day.
We help you pitch your best response , using our teams’ expertise to pitch a quick, concises and punchy response.
You give us some details of people at your company you’d like to see mentioned and we will help you pick the right opportunities. We have a collection of writers with a broad knowledge alongside expert/niche writers who can advise you accordingly. We have rich history of editorial links, and saying the right think to a journalist, we pass all this onto you.
For full info and to save your eyes and my typing fingers – check the FAQ page
you can do Haro’s yourself or assign to your team. However, if you don’t have the time/team/expertise – we can teach you.
Even if you don’t need our help you can find me on Facebook groups discussing the finer arts and I’m always happy to share tips if you drop me an email….
Haro uses a simialr web ranking system to accept sites on their platform.. The average DA/DR of links using the site is between 50-70. Some queries are anonymous so you won’t know the DA/DR;
Yes, 90% of links are followed. Nofollow are still useful. We recommend a small smattering of nofollow to keep a link profile looking natural
Yes, sometimes they are syndicated or you get 2 different comments quoted on the same domain due to them not publishing or letting you know of the link before you pitched again.
Dependent on the niche, between 6 – 12 weeks. Most publications (with exceptions) don’t publish for a few weeks. However, once the first links land, it has the momentum needed so they are more consistent.
With more difficult niches, there are fewer callouts so the pitch volume is lower, plus the niche is less likely to be linked to from reporters, so you need to send more emails.
Depending on your type of business it can be feast or famine/ Sometimes hyper-relevant niches opportunities are few and far between, so you can also pitch for more general/business-aligned ones.